Novelo is now offering not one, but three badges created especially for you.

With the badge, your store on Facebook gets more visibility within your website or blog and, as a result, the clients and visitors traffic can be improved.

How to generate a badge

To access your seals, go to the managing area of your store on Novelo, click the Marketing link and then click the Badges option.

You’ll see 3 badges options, each one with a unique code, generated especially for your store. Choose one of the codes, copy and paste it to your website.

To display the badge on a blog, follow one of the procedures below.

For WordPress blogs

To display a badge in one of the side columns on your blog, go to the settings area of your blog and click the widgets option.

Select the Text widget and drag it to the area where you want the seal to be visible.

Paste the HTML code to the blank space of the Text widget and save.

For Blogger blogs

In the settings area of your blog, select the tab Design > Page Elements.

Click on Add a Gadget and, when the pop-up window opens, select the option HTML.

Paste the HTML code to the blank field and save.

How to add a banner

Go to the managing area of your store, click on the Extras tab and select the Banner option. Then, upload an image or a flash video.

Ideally, the banner should have a maximum resolution of 100 pixels high and 520 pixels wide. If you follow this pattern, the image won’t be distorted. To replace the banner, just access this area again and upload another image or flash video.

This mall has just opened. It’s Novelo Social Shopping. And you’re the first to learn the news!

More than 700 stores

Novelo Social Shopping brings together more than 700 stores that use the Novelo tool and can be accessed by clicking on this link. (You still don´t have a store? Create one here)

When accessing the mall, the visitor will see a list of categories and be able to browse them, checking out products of different stores.

When clicking on a product, the visitor will see its details and be able to buy it immediately, according to selling and shipping rules of each store. And, if desired, the client can also click on the button next to the product to access the store and view other products on sale.

Make your store stand out within the mall

To assure more visibility for stores on Novelo, the mall relies on three highlighted areas, which immediately call the users’ attention. The first one, called Recommended Stores, is a special place where logos and links of stores that want more publicity within the mall will be displayed. Learn how to appear in this space sending an email to contact@getnovelo.com.

The second area lists the Puclic’s Favorites, the products that were “Liked” or recommended by Facebook’s users. If you have a popular product, it will certainly appear on this list.

Product of the day

The mall also has an area which will daily display a product on sale in a store on Novelo (Tip of the day). Novelo’s team will select it based on criteria such as quality of the product, interest of the public and originality.

For an item to be chosen by Novelo’s team, another requirement is a high quality image. Therefore, take the best pictures possible to increase your chances of being selected and seeing your products highlighted on the mall’s main page.

And remember: publicity is essential to any business. So, tell your clients, friends and relatives right now that your store is on Novelo’s shopping mall!

How to install it
Go to the Extras tab and click on the Install button, next to the option “More images by product.”

Then, select the Products tab and click on one of the items of your store. Now you’ll have the option of adding up to 5 images on the form. All you need to do is select the files, upload them and save.

Please remember that the option Product Photo is the main image, i.e, this will be the image shown on your store’s home page. The others, called Additional Photos, are extra images which will be shown on the album after the user clicks on the product.

When uploading an image, try to select one with a square format and the resolution 250×250.

When a user clicks on a product on your store, he/she will be able to view all of the images. Image is everything. Therefore, use the best you can find!

Remember that friend that owns a business and wants to sell products online? And that other friend that is always after a good deal?

Well, it’s time to introduce to your friends Novelo, a new way for buying and selling products online.

When you invite people to join Novelo, you not only share the novelty, but also earn special bonuses.

How does it work?

Today, a person who has a store on Novelo pays an administrative fee of 2% of the net sales. For each invited friend, you earn a 0.1% discount on this fee. So, if you invite 20 people to use Novelo, you’ll pay NO fee.

These bonuses don’t expire – you can send the invitation today and it doesn’t matter if the person starts using Novelo only after a long time, your discount will still be valid.

There are two ways for earning bonuses: when a user you invited opens a store on Novelo with more than one product on sale and when an invited user finalizes a purchase on any store on Novelo.

How will Novelo know that a user was referred by me?

Using the “referring URL”.

In the managing area of your store, there is a tab called Referrals. Click on it to see your referring URL, which is exclusively yours to use on invitations.

You can copy and paste this URL on an email or chat message to invite your friends, or you can tweet it or publish it on your wall. The person you invited just needs to click on it to open a store or purchase an item.

How will I know who accepted my invitation?

The referring URL directs the user to Novelo’s page and has a code that is exclusively yours. This way, our system will know who used Novelo through your invitation.

You can access the managing page of your store on a regular basis and click on the Referrals tab. There you can find the list of people who were invited and accepted your invitation.

Is there any chance that I’ll lose the bonuses I earned?

Only if the person you invited cancels the store or becomes ineligible for any reason (for example, opening a store without registering more than one product, creating a fake store, among other possibilities).

Got it? Then start sending your invitations right away!

To obtain this information, click on View Statistics (on the right hand side of the page), then, next to the option Users, click on View Details.

On the third topic, you’ll see New Likes and Unlikes, as well as statistics on the source of each click on this button, as shown on the image below.

Your page’s ‘Likes’ can have several sources. Check out some of them:

-Ads: clicks on ads you published on Facebook

-Page: clicks directly on the page

-Message: clicks on the information available on the messages you posted

-User Profile: clicks on a profile of a user that ‘Liked’ your page

-Search: clicks on the information available on Facebook’s search page

-Stream: clicks on stories displayed on the news feed

-Unknown: clicks on areas of Facebook where it’s also possible to click on the Like button, but that aren’t registered on the statistics yet

-Suggestions: clicks on page suggestions made by Facebook

- Like Box: clicks on this plugin

-Requests: clicks made by friends who recommended the page to other friends

Do you want to increase the number of ‘Likes’ on your page? Use Like Wall
, a tool created by Novelo especially for this purpose.

With Like Wall, you can put a sign on your store’s display inviting people to click on the Like button – only after that they’ll be able to see the products on sale.

What are the benefits of Like Wall?

With Like Wall, the number of ‘Likes’ in you store can rapidly increase, after all, each visitor will have to ‘Like’ your page to see the products on sale.

In addition, every time someone ‘Likes’ a page, he/she starts receiving the news feed of that business. Ergo, every time you publish something on your page’s wall, the news will appear on the wall of everyone who ‘Liked’ your page.

And there’s also the domino effect: whoever reads the news your store publishes can comment on and share them with friends, which will consequently improve your business visibility.

How to add Like Wall

To add Like Wall:

1.     Go to the managing area of your store and  click on the Extras tab

2.     Click on Configure button and then click on Save Changes

3. If you want to remove the tool, repeat the step 1, click on the Configure button and  choose Uninstall

Please note that new applications for your store on Novelo will be launched soon and they’ll all be available in the Extras tab. Stay tuned!

Now it’s time for lesson 2, which teaches that social commerce goes beyond the definition above. In practice, it’s much more than just selling or buying on a network such as Facebook.

Take Coca-Cola’s example. You’ll agree that the giant soft drink manufacturer doesn’t need to sell its beverages online, right? And it wouldn’t make much sense to sell soft drinks to satiate the thirst of Facebook users anyway…

Still, Coca-Cola didn’t miss out on social commerce.

The company launched a store on Facebook and is selling products that carry the famous red and white logo. When visiting Coca-Cola Store, you’ll find caps, mugs, glasses, watches, chairs, tables, saltshakers and even the famous vintage posters that collectors love. The items, which no fan can complain about, are more than just consumer goods: they are an excellent marketing and communication vehicle for Coca-Cola.

Do you understand now why the company adhered to social commerce? It was not only about the commerce itself.

According to analysts of electronic commerce, Coca-Cola considers increasing the fans engagement with the brand on social networks an extremely high priority. It’s not for nothing that it recently launched an ad campaign for iPhone, with banners that take users directly to the mobile version of its page on Facebook. All to increase its store traffic on the social network, thus improving the engagement with the brand.

Once again, commerce, in this example, wasn’t the objective of social commerce.

If you have a brand and consider unnecessary to be present on social networks, think about this tactic. Any company that wants to challenge the obvious thinking can benefit from this opportunity and learn with the possibilities of social commerce.

A recent research conducted by the US Census Bureau showed that the products that drive most of the online e-commerce are hardware and software, clothing and books and magazines.

On the other hand, items related to drugs and health are the most consumed in offline commerce.

Impressive, isn’t it? In the table below, you’ll see the performance of e-commerce sales compared to offline sales within each category.

For example, you’ll notice that in the total sales of clothing items, 65.9% is via e-commerce and the rest is offline. But in the category Books & Magazines, 61% of sales is via e-commerce compared to 39% offline, and so on.

The example comes from Gilt, a famous American website which, since 2007, sells clothes and accessories for women, men and kids.

Of course, the flash promotions are exclusive to Facebook users, who can shop without leaving the social network.

What is the secret for success?

Gilt realized that a store on Facebook has to be different from traditional online stores and that it takes more than just migrating the products catalogue and waiting for the clients to come to be successful.